I've spent more than 30 years working in marketing, with the last decade focused on digital marketing and the changing ways businesses reach and work with their customers.

Today, I am focused on helping businesses use AI tools such as ChatGPT and Claude in practical, useful ways. That means moving beyond simply experimenting with AI and understanding where it can genuinely improve everyday work, productivity and business processes.

My approach is grounded in real business needs rather than technology for its own sake. I help teams understand what these tools can do, how to use them more effectively and where human judgement, data privacy and responsible use still matter.

Before setting up independently, I worked in digital marketing roles with organisations including Novartis and Trócaire, as well as with SMEs, business owners and major brands throughout my marketing career.

Those experiences reinforced something I still believe strongly: strategy is only useful when it leads to action.

Whether I am helping a team adopt ChatGPT or Claude, exploring an AI workflow, or supporting a digital marketing project, I focus on making complex ideas easier to understand and turning them into practical ways of working.

Practical AI and digital support built on experience, strategy and action

About Phillip