Most SMEs know their digital marketing could do more. I help them act on it.
I primarily help generate more qualified enquiries through clearer strategy and targeted campaigns and also support selected larger organisations on digital marketing projects.
How I help businesses grow
Many SME businesses know their digital marketing could be working harder, but are not always sure where to focus their time, budget, or effort.
I help in three practical ways:
Digital marketing strategy shaped around business goals, audience needs, and channel opportunities.
I use AI tools throughout my process to help clients move faster and get more from their marketing budget
Hands-on implementation support that turns strategy into real campaigns, stronger lead generation, and measurable progress.
Services
A structured service to help businesses generate more qualified enquiries through clearer digital strategy, practical campaign execution, and stronger channel performance.
Digital marketing strategy
Campaign planning and execution
Google Ads and Meta Ads support
Content planning, creation and channel management
Ongoing review and optimisation
I apply AI tools across research, content, and campaign planning to improve results and reduce wasted effort.
Digital Marketing Strategy & Implementation
Paid advertising
200 qualified leads generated for a specialist role in Europe
21% average CTR across Google Ads campaigns
€50K fundraising target exceeded
350K+ Meta ad clicks generated
400K+campaign clicks generated globally
4M YouTube campaign impressions
200K+ YouTube video views
Social Media and engagement
15% year-on-year growth in social media audience and engagement
#1 Twitter trending event hashtag (4 consecutive years)
30% engagement growth across organic social channels
Digital Training
5-star rated digital strategy workshops
Results and Experience
Proven Digital Marketing Results
My Experience
I bring over 30 years of marketing experience, including more than a decade specialising in digital marketing and social media strategy.
My background includes working with organisations such as AIB, Bank of Ireland, Ulster Bank and Diageo.
My digital background includes working with SMEs, business leaders, and global organisations such as Novartis and Trócaire, helping improve:
Digital visibility
Campaign performance
Content and social media strategy
Recruitment marketing campaigns
A consistent strength throughout my work has been the ability to simplify complex digital topics, build practical strategies, and help teams turn ideas into real implementation.
Many consultants focus only on strategy. Many agencies focus only on delivery.
I combine both.
With over 30 years of experience across sales, marketing and digital, I help businesses move from digital ideas to real implementation.
That means you get:
Clear digital plans tailored to your business.
Practical support to execute campaigns and content.
Honest advice on where your time and budget will matter most.
Straight answers when something is not the right fit.
A working knowledge of AI tools that help your marketing move faster, or similar, to signal capability without overpromising a service.
My goal is simple: help you focus on the digital activity that will have the biggest impact on your business.
Why Work With Me?
Book a discovery call to discuss your goals, current challenges, and where practical digital support could make the biggest difference.
Not sure what to prioritise in your digital marketing?
No pressure. Just a practical conversation about what makes sense for your business.