Master This 5 Step Prompt Method For Unstoppable Success
CHAT GPT
Phillip Twyford
I’ve tested dozens of prompt techniques, but one framework has completely changed how I work with tools like ChatGPT, Gemini, and Copilot. It’s called SCORE, and once you try it, you’ll stop wasting time on vague, underwhelming outputs.
Let’s break it down.
What Is SCORE?
SCORE stands for:
Specify
Context
Output
Reasoning and References
Edit and Iterate
Each part helps you get clearer, more accurate results from AI. Here’s how to use it.
S – Specify the Task
Start by being brutally clear about what you want. Vague prompts lead to vague answers. Instead of saying, “Help me with Google Ads,” say, “Create a Google Ads strategy for my e-commerce store.”
Now take it further. Assign the AI a role. For example, “Act as a Google Ads expert with 10 years of experience in e-commerce.”
Want even better results? Feed it materials from real experts in your field, training docs, playbooks, and case studies. When you layer in proven insights, you give the AI a foundation to build on, not just to guess from.
C – Context is Everything
Context turns a basic prompt into a smart one. Think of it like writing a creative brief.
For the Google Ads example, share things like:
Your sales challenges
Who your audience is (and what they care about)
What your competitors are doing
Your brand’s tone of voice
Campaigns that have worked in the past
Budget limits or constraints
The better the background, the more useful and aligned the output. It stops the AI from giving you generic advice and starts steering it toward real solutions.
O – Output Format
Don’t leave the format up to chance. Be direct:
Need bullet points for a quick review?
Want a formal report in paragraphs?
Prefer a table with comparisons?
Looking for mockup ideas?
Want it in code?
Say so. The more specific you are, the less editing you’ll have to do later.
R – Reasoning and References
Don’t just ask for an answer, ask why it gave that answer.
Request:
Step-by-step reasoning
Any sources or data used
An explanation of how the conclusion was reached
This matters because AI tools sometimes pull from old or incomplete information. For example, ChatGPT’s data might stop in early 2025. If something feels off or outdated, you can use a tool like Gemini or Perplexity to cross-check or update the info then feed that back into ChatGPT for a better result.
Knowing the reasoning behind a suggestion helps you decide if it fits your goals.
E – Edit and Iterate
This is where most people stop too early. The first draft from an AI is rarely the best one.
Ask yourself:
Does this fully answer what I asked?
Is the format what I need?
Does it match my brand’s voice?
Is it accurate and up to date?
Now for the fun part: ask the AI to critique itself. Seriously, prompt it with, “Review this and suggest improvements.” It will catch gaps or polish the tone. Do this a few times and you’ll end up with something much stronger than the first draft.
Iteration isn’t optional; it’s how you get great results.
Why SCORE Works
SCORE helps you avoid generic answers and unlock useful, tailored outputs. It works because it forces:
Clarity: You’re specific about what you need
Expertise: The AI takes on a relevant role
Relevance: Context makes the output targeted
Usability: The format fits your workflow
Quality: You refine, not just accept
Try It for Yourself
The framework is simple, but the results speak for themselves. Use SCORE on your next AI prompt and watch the difference.
The secret to better AI isn’t the tool, it’s how you talk to it. Check out these other prompting techniques to take your prompts from bland to dialled in.
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phillip@philliptwyford.com
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